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BRAND STORY

Gabriela Soares is a makeup artist, licensed hair stylist, extension specialist, and creative entrepreneur. She successfully runs multiple businesses in the makeup and hair industry, transforming women into the most beautiful versions of themselves.

Gabriela was looking for a brand refresh – something clean and minimal, with a girly edge and the look of hand drawn type. With those details in mind, I created a new logo, business cards and accompanying brand style, capturing her passion for the industry and joyful personality.

 
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When I approached Daniella for new branding material, I was extremely unhappy with my brand name (Artistically You), as well as my overall brand style and what it said about my business. I had the goal of attracting a specific clientele within my target market, while also telling the client a bit about my feminine and soft aesthetic at first glance. Daniella sent me an easy to fill out questionnaire that really got me thinking about what my business meant to me and how I was aiming to market it. She then designed multiple varied logo suggestions for me to choose from, and worked with me to further customize the one that best suited my brand identity.

Daniella is not only an unbelievably talented and experienced designer but she is also extremely professional, patient, efficient and able to intuitively read what it is I wanted to say even when I couldn’t necessarily describe it in words. I highly recommend her for all of your branding and marketing needs as she will get you there easily and quickly!
— GABRIELA SOARES
 
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